Dynamic Modeling of Operational Synchronization for Pharmaceutical Distribution Centers in Logistics Services Using the System Dynamics Approach
Keywords:
Operational synchronization, pharmaceutical distribution, logistics services, system dynamics, service qualityAbstract
In recent years, the expansion of networking capabilities within the economic system and the ability to create smart, flexible markets with high efficiency and low cost have provided an exceptional opportunity for service-providing companies. These companies can, through participation in value chain management, transform supply chain architecture, thereby generating new markets and fresh demands for services centered on integration and coordination within the logistics system. The existence of a comprehensive, sustainable, and reliable logistics network enables the development of a range of small and medium-sized enterprises (SMEs) within the framework of e-commerce—enterprises that, in the absence of such a network, would lack sufficient economic justification due to limited market size. This article examines and analyzes the topic of dynamic modeling of operational synchronization for pharmaceutical distribution centers in logistics services using the system dynamics approach. The results indicate that supply chain resilience functions as a critical factor in responding to crises (such as pandemics, logistical disruptions, or sudden demand fluctuations) and prevents the degradation of service quality. The implementation of dynamic distribution leveraging advanced technologies, including artificial intelligence (AI) and the Internet of Things (IoT), enables rapid and intelligent decision-making in the face of disruptions. The increase in customer satisfaction within this loop creates positive pressure for the continuous improvement of infrastructure and processes, thereby strengthening the cycle of organizational learning and improvement.
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Copyright (c) 2025 Masoomeh Omidi Eslami (Author); Ahmad Reza Kasraee; Hassan Mehrmanesh (Author)
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