KHEDARI, Mokhtar; EIVAZI HESHMAT, Asghar; KHAJEH, Mostafa. Designing a Customer Engagement Model in the Digital Customer Journey Using the Grounded Theory Approach. Journal of Resource Management and Decision Engineering, [S. l.], v. 3, n. 2, p. 107–118, 2024. Disponível em: https://journalrmde.com/index.php/jrmde/article/view/216.. Acesso em: 13 dec. 2025.