ZARAFSHAN, Zahra; PIRZAD, Ali; MOUSAVI , Seyed Najmeddin. The Role of Service Quality and Customer Relationship Management in Enhancing Loyalty and Reducing Brand Switching in the Sports Equipment Industry. Journal of Resource Management and Decision Engineering, [S. l.], v. 3, n. 2, p. 1–14, 2024. Disponível em: https://journalrmde.com/index.php/jrmde/article/view/177.. Acesso em: 7 oct. 2025.