MOUSADOABI , Mitra; HEYDARI, Seyed Abbas; NEMATIZADEH, Sina. Developing a Model for Enhancing Brand Equity in the Food Industry through a Sensory Marketing Mix and the BETTER Strategy Approach. Journal of Resource Management and Decision Engineering, [S. l.], v. 4, n. 1, p. 1–14, 2025. DOI: 10.61838/kman.jrmde.4.1.11. Disponível em: https://journalrmde.com/index.php/jrmde/article/view/103.. Acesso em: 29 jan. 2026.