Gholami Terojeni ME, Fani M, Hallajian T. Designing a Hyper-Personalized Marketing Model for Clean Fuel Campaigns Using a Grounded Theory Approach. JRMDE. Published online September 23, 2025:1-14. Accessed September 7, 2025. https://journalrmde.com/index.php/jrmde/article/view/132