Mousadoabi , M.; Heydari, S. A.; Nematizadeh, S. . Developing a Model for Enhancing Brand Equity in the Food Industry through a Sensory Marketing Mix and the BETTER Strategy Approach. JRMDE 2025, 4 (1), 1-14. https://doi.org/10.61838/kman.jrmde.4.1.11.